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OpenAI launches SearchGPT, an AI-powered search prototype offering direct answers with citations. This move marks the company’s entry into the competitive search market, potentially challenging established players. Key Features & Functionality SearchGPT aims to directly answer user queries by combining AI language models with real-time web information. Rather than offering a list of links, SearchGPT attempts to deliver concise responses with citations to source material. Here’s an example of a search results page for the query: “music festivals in boone north carolina in august.” Screenshot from openai.com/index/searchgpt-prototype/, July 2024. The SearchGPT prototype includes: Publisher Controls & Content Management OpenAI is also introducing tools for publishers to manage how their content appears in SearchGPT, giving them more control over their presence in AI-powered search results. Key points about the publisher controls include: These tools are OpenAI’s response to ongoing debates about AI’s use of web content and concerns over intellectual property rights. Publisher Partnerships & Reactions OpenAI reports collaborating with several publishers during the development of SearchGPT. Nicholas Thompson, CEO of The Atlantic, provided a statement supporting the initiative, emphasizing the importance of valuing and protecting journalism in AI search development. Robert Thomson, News Corp’s chief executive, also commented on the […]
Google’s Gary Illyes cautioned about the use of Large Language Models (LLMs), affirming the importance of checking authoritative sources before accepting any answers from an LLM. His answer was given in the context of a question, but curiously, he didn’t publish what that question was. LLM Answer Engines Based on what Gary Illyes said, it’s clear that the context of his recommendation is the use of AI for answering queries. The statement comes in the wake of OpenAI’s announcement of SearchGPT that they are testing an AI Search Engine prototype. It may be that his statement is not related to that announcement and is just a coincidence. Gary first explained how LLMs craft answers to questions and mentions how a technique called “grounding” can improve the accuracy of the AI-generated answers but that it’s not 100% perfect, that mistakes still slip through. Grounding is a way to connect a database of facts, knowledge, and web pages to an LLM. The goal is to ground the AI-generated answers to authoritative facts. This is what Gary posted: “Based on their training data LLMs find the most suitable words, phrases, and sentences that align with a prompt’s context and meaning. This allows them to generate […]
With the growing penetration of the internet and handheld devices, the number of people using social media is expected to reach six billion by the year 2027, up from 4.59 billion people in 2022. As businesses can reach large audiences through social media platforms, it comes as no surprise that ad spending in the social media advertising space is projected to hit US$219.8 billion in the year 2024. It is also estimated to show growth at a CAGR of 3.86% between the years 2024 and 2028. LinkedIn for Social Media Marketing These were the results of GoodFirms latest social media marketing survey which also revealed that the main benefits of social media marketing include its cost-effectiveness, ability to improve brand awareness, increase customer engagement, and enhance customer experience. However, when it comes to determining the right platform to utilize, 93.5% of brands use LinkedIn for Social Media Marketing Campaigns. 92.8% of businesses also said that LinkedIn offered the best engagement rates for them. Instagram comes in second place for the most popular platform among marketers with 71.4% of participants saying so while 68.3% leverage Facebook as part of their marketing efforts. Interestingly, TikTok came in sixth place with only 33.9% […]
Meta is announcing wider availability of its generative AI chatbot, “Meta AI,” to all WhatsApp, Facebook, Messenger, and Instagram users in India today. The company had initially deployed the chatbot in April for testing with select users. Meta AI is powered by Meta’s latest Llama 3 large language model. It is currently available only in English. Meta has integrated it directly into WhatsApp group chats, so it can for instance recommend restaurants for your next outing. Meta AI is available on the web as well where it can help create a multiple-choice test for study practice, so on and so forth. Meta AI’s capabilities extend beyond WhatsApp and web. As you scroll through your Facebook Feed, Meta AI is there to enhance your experience. If you come across an intriguing post, you can ask Meta AI for more information directly from the post. One standout feature of Meta AI is its text-to-image generation, activated by using the word “imagine.” Whether in a direct interaction or a group chat, you can create and share images effortlessly. This “Imagine” feature allows you to spark creativity, enabling you to design a custom invite for your child’s birthday party or collaborate with friends to create fun, […]
Training advanced AI models like OpenAI’s ChatGPT and Google’s Gemini Ultra requires millions of dollars, with costs escalating rapidly. As computational demands increase, the expenses for the computing power necessary to train them are soaring. In response, AI companies are rethinking how they train generative AI systems. In many cases, these include strategies to reduce computational costs given current growth trajectories. As Visual Capitalist’s Dorothy Neufeld shows in the following graphic, based on analysis from Stanford University’s 2024 Artificial Intelligence Index Report, the training costs for advanced AI models has surged. How Training Cost is Determined The AI Index collaborated with research firm Epoch AI to estimate AI model training costs, which were based on cloud compute rental prices. Key factors that were analyzed include the model’s training duration, the hardware’s utilization rate, and the value of the training hardware. While many have speculated that training AI models has become increasingly costly, there is a lack of comprehensive data supporting these claims. The AI Index is one of the rare sources for these estimates. Ballooning Training Costs Below, we show the training cost of major AI models, adjusted for inflation, since 2017: Last year, OpenAI’s GPT-4 cost an estimated $78.4 million to train, a steep rise from Google’s PaLM (540B) model, […]
Meta unveiled a set of new generative artificial intelligence (AI) features for advertisers Tuesday (May 7), including image and text generators that speed up creative production. The offerings address a demand among marketers for a greater sense of control in their AI experiments and a guarantee that the results will meet what are often specific internal brand guidelines, like ensuring the correct colors are present in ads. Striking the right balance with generative AI is important for Meta to build confidence in a technology the Instagram and WhatsApp owner believes is key to future growth but that has fallen into complex ethical and legal tangles. “Part of the answer for how to grow [generative AI] adoption is making sure it’s not just a black box but you also have the right levels of control,” said John Hegeman, vice president and head of monetization at Meta, during the Q&A portion of a presentation to reporters. “Brand guidelines are an area where brands are going to continue to have a lot of specific preferences and not want those to be violated.” Meta’s image generator at launch only spits out image variations based on assets that the advertiser submits rather than working off of text […]
Google’s long-standing supremacy in the search engine arena may soon be challenged as OpenAI, boosted by its partnership with Microsoft, is reportedly stepping up to launch its own AI-driven search product. According to two sources familiar with the matter who spoke to Reuters, OpenAI is scheduled to unveil its AI-powered search tool on Monday. The introduction of this product coincides closely with the timing of Google’s annual I/O conference, which starts on Tuesday and is anticipated to feature several AI-related announcements. While Google remains a titan in search, it too has been adapting to incorporate AI more deeply into its functionalities. Google began trialing AI-powered search summaries in the US over a year ago and expanded testing to selected, signed-in UK users last month. The potential entry of OpenAI into the search engine market adds a new layer of competition not only for Google, but also for other entities like Perplexity. This week, Perplexity announced a partnership with SoundHound to enhance voice assistants for IoT devices with its AI-powered search capabilities. OpenAI, heavily supported by Microsoft, seems to be banking on the intersection of AI and search engine technology to carve out its niche. Microsoft previously integrated OpenAI’s AI capabilities into its Bing search […]