Spotify has rebranded its self-serve ad platform, formerly known as Spotify Ad Studio, and now has named Spotify Ads Manager. The move introduces a new look and enhanced advertising capabilities. New features include a simplified user experience and improved audience and targeting functionality, including an expanded menu of interest segments. New ad formats will help brands engage consumers with video.  Several advertisers have already leveraged Ads Manager, including travel brand Contiki, which ran a campaign through the platform and saw a 267% increase in clicks to its website, per release details. The latest move from Spotify arrives following a record second quarter.  Spotify is attempting to shore up advertiser investments with a new look and enhanced capabilities that could help brands more easily connect with the platform’s 626 million monthly active users. The move rides on the heels of a strong second quarter for Spotify, which reported record profitability and a 13% year-over-year ads revenue growth. Among the features of Spotify Ads Manager are enhanced targeting and audience capabilities, including an expanded menu of interest segments that will become available later this month and offer brands more opportunity in regard to the audiences they reach and test. Spotify will also release […]