With the growing penetration of the internet and handheld devices, the number of people using social media is expected to reach six billion by the year 2027, up from 4.59 billion people in 2022. As businesses can reach large audiences through social media platforms, it comes as no surprise that ad spending in the social media advertising space is projected to hit US$219.8 billion in the year 2024. It is also estimated to show growth at a CAGR of 3.86% between the years 2024 and 2028. LinkedIn for Social Media Marketing These were the results of GoodFirms latest social media marketing survey which also revealed that the main benefits of social media marketing include its cost-effectiveness, ability to improve brand awareness, increase customer engagement, and enhance customer experience. However, when it comes to determining the right platform to utilize, 93.5% of brands use LinkedIn for Social Media Marketing Campaigns. 92.8% of businesses also said that LinkedIn offered the best engagement rates for them. Instagram comes in second place for the most popular platform among marketers with 71.4% of participants saying so while 68.3% leverage Facebook as part of their marketing efforts. Interestingly, TikTok came in sixth place with only 33.9% […]
Professional networking platform LinkedIn has jumped on the gaming bandwagon by launching three new puzzle games for its users. The three puzzle games — Pinpoint, Queens, and Crossclimb — are free to use and available on desktop and mobile. Here’s everything you need to know about the new games. Pinpoint Pinpoint is a word association game. The game will unveil five different words, and your job is to guess the category the words fit into. The words will reveal themselves on a timer with the objective being to guess the category in as few words as possible. Queens Queens is a unique take on Sudoku without numbers. Players need to place queens on a grid such that no queens touch each other and there is a single queen in each row and column. Crossclimb Crossclimb combines trivia with clever wordplay. Users are given a clue for a word, and with that word as a starting point, they need to create a ladder of words with each subsequent entry being just one letter off from the one before. Arranging the words in the correct order will reveal the clue to guess the locked entries on the ladder to win the game. Users can […]
Our team specializes in managing and optimizing content for platforms like Facebook, Instagram, LinkedIn, Twitter, and more. We develop engaging and brand-specific content to connect with your audience on the platforms that matter most to them.
Social media, which is the foundation of this digital world has become a part and parcel of our lives. The goal of our team of social media specialists at Cybolink is to create engaging stories that connect well with your audience. We don’t believe in surface-level management. We go deeply into your company’s DNA, analysing every aspect to find out where you stand at present and what your goals are. We understand its tone of voice, core messaging, and unique selling proposition. We make sure that every post is precisely in line with your brand identity. We recognise that social media is highly personal and requires a nuanced approach. Before launching any campaign, we invest time in understanding your business, your customers, your brand’s history, and even conducting on-site visits to fully immerse ourselves in your operations. This in-depth research allows us to tailor content that speaks authentically to your audience. Whether your goal is to drive conversions or build brand awareness, we design and execute highly targeted, performance-driven social media strategies. Our creative paid social advertising campaigns leverage multi-channel platforms—such as Facebook, Instagram, LinkedIn, and TikTok—to engage users, outperform competitors, and deliver tangible results. From optimising ad creatives and […]
Google’s Gary Illyes cautioned about the use of Large Language Models (LLMs), affirming the importance of checking authoritative sources before accepting any answers from an LLM. His answer was given in the context of a question, but curiously, he didn’t publish what that question was. LLM Answer Engines Based on what Gary Illyes said, it’s clear that the context of his recommendation is the use of AI for answering queries. The statement comes in the wake of OpenAI’s announcement of SearchGPT that they are testing an AI Search Engine prototype. It may be that his statement is not related to that announcement and is just a coincidence. Gary first explained how LLMs craft answers to questions and mentions how a technique called “grounding” can improve the accuracy of the AI-generated answers but that it’s not 100% perfect, that mistakes still slip through. Grounding is a way to connect a database of facts, knowledge, and web pages to an LLM. The goal is to ground the AI-generated answers to authoritative facts. This is what Gary posted: “Based on their training data LLMs find the most suitable words, phrases, and sentences that align with a prompt’s context and meaning. This allows them to generate […]
Google begins automatically surfacing social media posts on Google Business Profiles. Google has introduced a feature that automatically displays social media posts from platforms like Instagram and Facebook directly on Google Business Profiles (GBP). This update aims to give customers a more comprehensive view of a business’s online activity and engagement. According to a Google help page, businesses that have associated their social media links with their GBP may now find their social media posts automatically surface on their profiles. This feature is currently available for select regions and may not be accessible to all Business Profiles. Manage Your Social Media Links To take advantage of this new feature, businesses can manage which social media links are displayed to customers on their Google Business Profile. You can add one link from each platform: Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (formerly known as Twitter), and YouTube. Google emphasizes the importance of following specific formats for social media links to ensure they function correctly within the Business Profile. For example, a Facebook link should follow the format “https://www.facebook.com/{username},” while an Instagram link should adhere to “https://www.instagram.com/{username}.” Adding, Editing, & Removing Social Media Links Adding, editing, or removing social media links is straightforward. Navigate […]
Social media was fairly quiet on the updates front this week — but Google made up for it with some major changes, including core algorithm changes. Take a look at what’s new, what will make your job easier and how you may need to re-learn how you use X. X The platform, long known for its microblogging, is now getting … regular blogging. The new Articles on X feature is available for Premium+ subscribers and Verified Organizations, according to an announcement posted last week. The posts will have basic formatting options as well as video and image embed capabilities. The articles will appear directly in followers’ timelines, which could be an interesting way of getting more eyeballs on a notable post. X owner Elon Musk announced that a new, “very clean” timeline will soon roll out, nixing some of the most basic controls, including the like, reply and repost buttons. Only view counts will be shown, with other functions available via touch controls: “Swipe right to reply, left to favorite, tap & hold for all other actions,” Musk posted. No word on how this functionality would play out on desktop. Threads Threads has now rolled out its in-stream camera option and drafts […]
In anticipation of 2024, the rapidly evolving PR landscape, shaped by technological advances and market shifts, demands innovation from businesses. This is especially crucial for B2B organizations, where strategic agility can be the linchpin for either growth or stagnation. B2B, denoting “Business-to-Business,” involves interactions, transactions, or alliances between businesses rather than consumers. B2B PR and B2B digital PR focus on enhancing communication, shaping narratives, and bolstering reputations among business stakeholders. Recent shifts in the PR landscape have seen a significant move toward online platforms, including content marketing, social media, SEO, influencer outreach, and link building. Multimedia content, particularly videos and podcasts, plays a vital role in robust PR strategies, with social media platforms like LinkedIn, Twitter, and Facebook remaining central to B2B communications. Anticipated Trends for 2024 Looking ahead, trends include greater integration of PR and SEO, recognizing the role of optimizing content for search engines. The incorporation of AI and Machine Learning in PR strategies is foreseen for analyzing data, predicting trends, and personalizing content. Influencer marketing is expected to persist, countering the decreasing effectiveness of traditional advertising. The emphasis on thought leadership is projected to intensify, requiring businesses to produce authoritative content to position themselves in crowded markets. […]
Social media marketing (SMM) and search engine optimization (SEO) are two pivotal strategies in the digital marketing landscape. Each offers unique benefits and operates with different mechanisms, suitable for diverse business needs and goals. SEO and SMM: While they may seem similar, SEO and SMM are fundamentally different in approach and execution. Understanding these differences is crucial in deploying them effectively. Understanding Social Media Marketing Social Media Marketing involves using platforms like Facebook, Instagram, Twitter, and LinkedIn to promote your business. You can either hire a social media marketing agency like IamFamous or do it yourself if you’re an expert. It’s about creating content that people will want to share with their friends, thus increasing your brand’s visibility. Benefits of Social Media Marketing One of the most significant advantages of SMM is its ability to build a community around your brand. It allows direct interaction with customers, providing invaluable feedback and insights. SMM is great for increasing brand awareness, driving traffic to your website, and even improving sales. Exploring Search Engine Optimization What is Search Engine Optimization? SEO is the process of making your website more visible in search engines like Google. When people search for products or services related to your […]
