Our team specializes in managing and optimizing content for platforms like Facebook, Instagram, LinkedIn, Twitter, and more. We develop engaging and brand-specific content to connect with your audience on the platforms that matter most to them.
Social media, which is the foundation of this digital world has become a part and parcel of our lives. The goal of our team of social media specialists at Cybolink is to create engaging stories that connect well with your audience. We don’t believe in surface-level management. We go deeply into your company’s DNA, analysing every aspect to find out where you stand at present and what your goals are. We understand its tone of voice, core messaging, and unique selling proposition. We make sure that every post is precisely in line with your brand identity. We recognise that social media is highly personal and requires a nuanced approach. Before launching any campaign, we invest time in understanding your business, your customers, your brand’s history, and even conducting on-site visits to fully immerse ourselves in your operations. This in-depth research allows us to tailor content that speaks authentically to your audience. Whether your goal is to drive conversions or build brand awareness, we design and execute highly targeted, performance-driven social media strategies. Our creative paid social advertising campaigns leverage multi-channel platforms—such as Facebook, Instagram, LinkedIn, and TikTok—to engage users, outperform competitors, and deliver tangible results. From optimising ad creatives and […]
An overwhelming 91% of people say they see too many ads on social media, according to a survey conducted by online marketplace vendor Capterra on 499 regular UK online shoppers. In response to social media advertising, over a third (37%) have blocked specific advertising and 35% have unfollowed a brand in the past 12 months. Excessive ads on social media can lead to ad fatigue, potentially disengaging consumers and even leading to a negative brand perception. The study underscores the need for brands to address this problem and adapt their social media marketing strategies accordingly. Capterra UK analyst, Eduardo Garcia Rodriguez, who has been writing about the intersection of retail and tech for the past three years, said: “While the results suggest that consumers are impacted by excessive social advertising, businesses should not necessarily cease their activities on social media. Our study found that 57% of respondents looked up information about a product and a further 29% purchased one or more products in the last year in response to social media advertising. This suggests that it can be effective if done the right way. Brands should exercise caution regarding ad usage to ensure that their targeting and timing are appropriate and personalized.” Despite […]
With the growing penetration of the internet and handheld devices, the number of people using social media is expected to reach six billion by the year 2027, up from 4.59 billion people in 2022. As businesses can reach large audiences through social media platforms, it comes as no surprise that ad spending in the social media advertising space is projected to hit US$219.8 billion in the year 2024. It is also estimated to show growth at a CAGR of 3.86% between the years 2024 and 2028. LinkedIn for Social Media Marketing These were the results of GoodFirms latest social media marketing survey which also revealed that the main benefits of social media marketing include its cost-effectiveness, ability to improve brand awareness, increase customer engagement, and enhance customer experience. However, when it comes to determining the right platform to utilize, 93.5% of brands use LinkedIn for Social Media Marketing Campaigns. 92.8% of businesses also said that LinkedIn offered the best engagement rates for them. Instagram comes in second place for the most popular platform among marketers with 71.4% of participants saying so while 68.3% leverage Facebook as part of their marketing efforts. Interestingly, TikTok came in sixth place with only 33.9% […]
Google begins automatically surfacing social media posts on Google Business Profiles. Google has introduced a feature that automatically displays social media posts from platforms like Instagram and Facebook directly on Google Business Profiles (GBP). This update aims to give customers a more comprehensive view of a business’s online activity and engagement. According to a Google help page, businesses that have associated their social media links with their GBP may now find their social media posts automatically surface on their profiles. This feature is currently available for select regions and may not be accessible to all Business Profiles. Manage Your Social Media Links To take advantage of this new feature, businesses can manage which social media links are displayed to customers on their Google Business Profile. You can add one link from each platform: Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (formerly known as Twitter), and YouTube. Google emphasizes the importance of following specific formats for social media links to ensure they function correctly within the Business Profile. For example, a Facebook link should follow the format “https://www.facebook.com/{username},” while an Instagram link should adhere to “https://www.instagram.com/{username}.” Adding, Editing, & Removing Social Media Links Adding, editing, or removing social media links is straightforward. Navigate […]
Social media was fairly quiet on the updates front this week — but Google made up for it with some major changes, including core algorithm changes. Take a look at what’s new, what will make your job easier and how you may need to re-learn how you use X. X The platform, long known for its microblogging, is now getting … regular blogging. The new Articles on X feature is available for Premium+ subscribers and Verified Organizations, according to an announcement posted last week. The posts will have basic formatting options as well as video and image embed capabilities. The articles will appear directly in followers’ timelines, which could be an interesting way of getting more eyeballs on a notable post. X owner Elon Musk announced that a new, “very clean” timeline will soon roll out, nixing some of the most basic controls, including the like, reply and repost buttons. Only view counts will be shown, with other functions available via touch controls: “Swipe right to reply, left to favorite, tap & hold for all other actions,” Musk posted. No word on how this functionality would play out on desktop. Threads Threads has now rolled out its in-stream camera option and drafts […]
In today’s digital age, social media has transcended its initial purpose of connecting individuals, evolving into a crucial platform for businesses aiming to enhance their visibility, engage with their audience, and drive growth. With billions of active users across various platforms, the opportunity to reach a vast and diverse audience has never been greater. However, navigating the complex landscape of social media marketing is no small feat. Many businesses, from start-ups to established brands, find themselves struggling to make a significant impact. This struggle often stems from a series of common pitfalls that can significantly hinder their success on these platforms. The allure of social media’s expansive reach and interactive capabilities is often shadowed by challenges such as developing a coherent strategy, balancing promotional content, maintaining consistency, staying abreast of platform changes, and creating content that truly resonates with the intended audience. These obstacles can turn social media from a potential goldmine of engagement and customer loyalty into a quagmire of missed opportunities and unfulfilled potential. This article serves as a gateway to understanding the nuanced dynamics of social media marketing, emphasising why a strategic, informed, and adaptable approach is essential for businesses aiming to thrive in this digital arena. […]
Social media marketing (SMM) and search engine optimization (SEO) are two pivotal strategies in the digital marketing landscape. Each offers unique benefits and operates with different mechanisms, suitable for diverse business needs and goals. SEO and SMM: While they may seem similar, SEO and SMM are fundamentally different in approach and execution. Understanding these differences is crucial in deploying them effectively. Understanding Social Media Marketing Social Media Marketing involves using platforms like Facebook, Instagram, Twitter, and LinkedIn to promote your business. You can either hire a social media marketing agency like IamFamous or do it yourself if you’re an expert. It’s about creating content that people will want to share with their friends, thus increasing your brand’s visibility. Benefits of Social Media Marketing One of the most significant advantages of SMM is its ability to build a community around your brand. It allows direct interaction with customers, providing invaluable feedback and insights. SMM is great for increasing brand awareness, driving traffic to your website, and even improving sales. Exploring Search Engine Optimization What is Search Engine Optimization? SEO is the process of making your website more visible in search engines like Google. When people search for products or services related to your […]
In the era of AI, everything is advancing rapidly, and among the latest innovations is Manus AI. This AI agent, developed by the startup Monica, is changing the way machines interact with the web and perform tasks autonomously. While traditional AI chatbots provide answers to queries, Manus goes beyond that as the meta-AI drafts, researches, and completes complex assignments independently of a human. As China seeks to lead the world in the global AI arms race, Manus is already being compared to some of the industry’s leading AI models, such as those from OpenAI and Google. What is Manus? Manus is a general-purpose AI agent that can complete real-world tasks for you autonomously. Instead of just answering questions, it determines an entire process. If you ask it to write a report about climate change, for example, Manus won’t just give you facts — it will research, draft a detailed report, create charts and then format it into a polished document. This hands-free method of completing tasks is a massive leap forward for AI-powered productivity. What Sets Manus Apart? Manus, released on March 6, has received significant attention for its performance in the GAIA benchmark, in which it allegedly outperforms OpenAI’s DeepResearch. A […]
Netflix revolutionized the entertainment industry by transforming content delivery and setting a new standard for streaming services. As competition rises and subscriber growth slows, the company is adopting a new strategy—leveraging its own viewers as marketers. Sounds interesting, doesn’t it? Let’s explore how they did it. The Role of Viral Marketing Viral marketing has reshaped how brands engage with their audience, and Netflix is no exception. Shows like Stranger Things and Squid Game gained massive traction through organic social media buzz. Traditionally, Netflix relied on external platforms like TikTok, Instagram, and Twitter to drive engagement. Now, it is taking a more direct approach with its Moments feature. What Are “Moments”? Moments is a Netflix feature that allows users to clip and share their favorite scenes from shows and movies. These clips can be easily shared across social media platforms, driving traffic back to Netflix and increasing engagement. A recent job listing for a product manager to expand content-sharing capabilities signals Netflix’s commitment to integrating social engagement within its platform. The goal? To create a self-sustaining cycle where viewers promote content they love, inspiring more people to join the conversation—and ultimately, subscribe. The Shift Toward Social Integration Netflix has traditionally avoided […]
