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Access Granted: Chatgpt’s Top Tool is Now Free but With a Hidden Twist

The hidden twist? You only get five uses of Deep Research per month Deep Research, the research agent inside ChatGPT, is finally coming to free tier users. However, there are some minor differences. The new version of the popular research tool is not exactly the same as the one currently enjoyed by Pro, Plus, Teams and Enterprise users. The new Deep Research, which is rolling out to all free-tier users starting from today, is described by OpenAI as ‘lightweight’. It’s powered by a version of ChatGPT o4-mini in contrast to the existing Deep Research, which is powered by a version of ChatGPT-o3. OpenAI describes the new lightweight Deep Research as “nearly as intelligent as the Deep Research people already know and love, while being significantly cheaper to serve.” In a tweet on the subject OpenAI shared a graph showing accuracy rates for the new lightweight Deep Research compared to the original Deep Research and the o3 model. The bad news is that free-tier users are going to be restricted to five uses per month, so don’t click the Deep Research button (when you get it) unless you really need to use it. A graph showing the accuracy of the new […]

The Ultimate Guide to Food Videography: Important Tools and Gears

Everywhere, we see the dipping, pouring, and frying reels, and shorts of food. These videos not only attract us but also tempt our inner hunger instantly. Why are they so good? How are they shot in such a way and presented so impressively? This blog will guide you on how these viral visual treats are made. First and Foremost: Quality! Like all videography, creating a video with high quality is critical for gaining reach and engagement in food videography. The more visually appealing and appetizing the content is, the more likely people are to watch it and share it within their niche. To attain the best quality, we need to consider several factors: the right camera, well-planned shooting angles with good lighting, and, last but not least, expert editing. Let’s See What Types of Cameras Work for Food Videography DSLR Cameras: These cameras support multiple lenses and have a good battery life, making them ideal for food videography. However, they are typically heavier, and due to their mechanical mirror, they produce noise during shoots, which might be problematic. If you are a beginner working with a limited budget, a DSLR is a great starting point. One of the best options […]

Forget ChatGPT & DeepSeek – Manus AI Redefines Autonomous Task Execution!

In the era of AI, everything is advancing rapidly, and among the latest innovations is Manus AI. This AI agent, developed by the startup Monica, is changing the way machines interact with the web and perform tasks autonomously. While traditional AI chatbots provide answers to queries, Manus goes beyond that as the meta-AI drafts, researches, and completes complex assignments independently of a human. As China seeks to lead the world in the global AI arms race, Manus is already being compared to some of the industry’s leading AI models, such as those from OpenAI and Google. What is Manus? Manus is a general-purpose AI agent that can complete real-world tasks for you autonomously. Instead of just answering questions, it determines an entire process. If you ask it to write a report about climate change, for example, Manus won’t just give you facts — it will research, draft a detailed report, create charts and then format it into a polished document. This hands-free method of completing tasks is a massive leap forward for AI-powered productivity. What Sets Manus Apart? Manus, released on March 6, has received significant attention for its performance in the GAIA benchmark, in which it allegedly outperforms OpenAI’s DeepResearch. A […]

Instagram Introduces Transparent Advertising With “Testimonials”

Instagram is launching a new ad format, an extension of Partnership Ads. This new feature is called “Testimonials” and it mainly aims to show transparency in the digital advertising sector. This feature allows brands to make use of influencer-generated content in their Instagram ads. Testimonial Feature, A closer look This testimonial feature enables influencers to leave sponsored comments under brand posts, including both Instagram feed and reels promotions. These reviews will be clearly labeled as sponsored, which helps users to distinguish between genuine customer feedback and paid promotions.  Previously, brands often paid influencers or encouraged customers to leave positive reviews without clear disclosure, making it difficult to determine the authenticity of a comment. This testimonial feature reduces ambiguity by marking promotional comments clearly. How Does It Benefit Influencers and Brands? Increased Credibility: Labeling influencer comments as sponsored makes consumers trust both brands and influencers more. Clear Advertising Guidelines: Brands can adhere to advertising regulations and can avoid potential backlash over undisclosed promotions. Better Engagements: As the testimonials are placed directly under promotional ads, there is increased social proof of the advertisement that is likely to enhance purchasing decisions. Final Thoughts Adding this feature Signifies that Instagram is accepting a greater […]

How DeepSeek’s Logo Reflects the Future of AI Branding

As we all know, AI is booming at a faster rate than ever! Companies are racing to develop more advanced products while establishing unique brand identities. In the list, “Deepseek” has gained strong attention for its technological advancements and brand identity. In an industry where many AI companies choose complex, tech-heavy designs, DeepSeek has chosen a different path. This choice could change the future of AI branding. Deepseek has made a strong base in the tech world. This Chinese company quickly gained recognition in the AI world. It outpaced competitors like OpenAI’s ChatGPT and Google’s Gemini. DeepSeek’s open-source chatbot, DeepSeek-V3, has shown strong performance. It poses a real challenge to the big tech companies in Silicon Valley, even with less financial support. Deepseek is making a big impact in the AI world. It is also changing how branding works in the industry. Many AI companies use sleek, futuristic logos. For example, OpenAI has a swirling hexagon, and DeepMind has abstract designs. However, DeepSeek chose a different approach. They use a vibrant blue whale as their logo. Now What Does the Whale Represent? DeepSeek’s logo features a lively, rounded blue whale that seems to leap across the screen. A soft, slightly […]

Meta AI comes to WhatsApp, Facebook, Messenger, and Instagram in India

Meta is announcing wider availability of its generative AI chatbot, “Meta AI,” to all WhatsApp, Facebook, Messenger, and Instagram users in India today. The company had initially deployed the chatbot in April for testing with select users. Meta AI is powered by Meta’s latest Llama 3 large language model. It is currently available only in English. Meta has integrated it directly into WhatsApp group chats, so it can for instance recommend restaurants for your next outing. Meta AI is available on the web as well where it can help create a multiple-choice test for study practice, so on and so forth. Meta AI’s capabilities extend beyond WhatsApp and web. As you scroll through your Facebook Feed, Meta AI is there to enhance your experience. If you come across an intriguing post, you can ask Meta AI for more information directly from the post. One standout feature of Meta AI is its text-to-image generation, activated by using the word “imagine.” Whether in a direct interaction or a group chat, you can create and share images effortlessly. This “Imagine” feature allows you to spark creativity, enabling you to design a custom invite for your child’s birthday party or collaborate with friends to create fun, […]

Visualizing The Training Costs Of AI Models Over Time

Training advanced AI models like OpenAI’s ChatGPT and Google’s Gemini Ultra requires millions of dollars, with costs escalating rapidly. As computational demands increase, the expenses for the computing power necessary to train them are soaring. In response, AI companies are rethinking how they train generative AI systems. In many cases, these include strategies to reduce computational costs given current growth trajectories. As Visual Capitalist’s Dorothy Neufeld shows in the following graphic, based on analysis from Stanford University’s 2024 Artificial Intelligence Index Report, the training costs for advanced AI models has surged. How Training Cost is Determined The AI Index collaborated with research firm Epoch AI to estimate AI model training costs, which were based on cloud compute rental prices. Key factors that were analyzed include the model’s training duration, the hardware’s utilization rate, and the value of the training hardware. While many have speculated that training AI models has become increasingly costly, there is a lack of comprehensive data supporting these claims. The AI Index is one of the rare sources for these estimates. Ballooning Training Costs Below, we show the training cost of major AI models, adjusted for inflation, since 2017: Last year, OpenAI’s GPT-4 cost an estimated $78.4 million to train, a steep rise from Google’s PaLM (540B) model, […]

Performance-only marketing experiencing ‘slow death’ as digital brand builders dominate

A new analysis of the e-commerce landscape has revealed the demise of traditional performance-only marketing, as sophisticated brand building takes centre stage.  The report from Nest Commerce reveals that digital brand building described as ‘full-funnel performance’ is the needed approach to build awareness and win customers across increasingly video-first platforms including Meta, TikTok, and Google. The Readout, is a quarterly trends and learnings report derived from aggregated advertising data from Nest’s portfolio of e-commerce clients. It uses global ad data from 40+ e-commerce brands, managing over £100 million of media spend. According to Nest data, brands running awareness or traffic campaigns alongside performance campaigns saw a remarkable 31% YoY (Return on Ad Spend (ROAS) boost in Q1 2024, compared to a 32% YoY ROAS decline for brands that only leveraged performance.  While Meta performance on aggregate is higher YoY, the trend differs based on whether brands leverage the upper funnel or not. 9% of Meta spend is now going to upper-funnel Investment in awareness and traffic activity. This has increased YoY by 356% and 30% respectively, as brands shift budgets towards driving long-term growth and incrementality.  The verdict is clear: Full-funnel performance is a strategic necessity for winning digitally in 2024. The […]

AI chatbots want to be factual. But can they be a credible news source?

First, it was the Browser Company’s Arc web browser, and now it is social networking platform X’s artificial intelligence (AI) tool Grok – AI platforms are now being trained to produce summaries of content on a particular site, triggering concerns over its impact on traffic to news publishers, and their potential to generate and propagate misleading content harming the online information economy. Last week, X said that its AI offering Grok will summarise events viral on the platform with news points and additional commentary around the events. The service will be available under the ‘For You’ tab in the ‘Explore’ page of the platform – and when users tap on a story, instead of using text from the article or news itself, the summary is generated based on the conversations happening on the platform. For now, this service is only available to paid users of X. While offering summaries of news events and trending topics on X is not new and was a feature under the leadership of Jack Dorset when the social network was called Twitter, this is the first time the platform will use AI to create summaries of events. Even as many fear that this could drive […]

How PR and SEO Can Converge to Supercharge Your Online Exposure

Traditionally, most brand teams would have considered PR and SEO separately or even left SEO to their website teams. As the two disciplines come closer together, brands are starting to see the benefits of integrating PR and SEO. Understanding the relationship of PR and SEO in digital marketing The Public Relations Society of America defines PR as a “strategic communications process that builds mutually beneficial relationships between organizations and their publics.” Just a few decades ago, PR professionals relied mainly on newspapers, magazines, and broadcast outlets to spread their messages. Today, they have a far wider choice of channels, most of them digital. SEO, on the other hand, is firmly linked to the digital age. The term describes how teams increase their brand’s visibility and ranking on search engine results pages. As Google puts it, SEO is about “helping search engines understand and present content.” Both PR and SEO rely on understanding the brand’s audiences and taking a strategic approach to reaching those audiences. While they have traditionally pursued that goal separately, brand teams and company leadership teams are starting to realize that combining their efforts can create previously unknown synergies. The best marketing strategies have a few things in common. They are built on a […]