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    • Search Results for: meta

    Performance-only marketing experiencing ‘slow death’ as digital brand builders dominate

    A new analysis of the e-commerce landscape has revealed the demise of traditional performance-only marketing, as sophisticated brand building takes centre stage.  The report from Nest Commerce reveals that digital brand building described as ‘full-funnel performance’ is the needed approach to build awareness and win customers across increasingly video-first platforms including Meta, TikTok, and Google. The Readout, is a quarterly trends and learnings report derived from aggregated advertising data from Nest’s portfolio of e-commerce clients. It uses global ad data from 40+ e-commerce brands, managing over £100 million of media spend. According to Nest data, brands running awareness or traffic campaigns alongside performance campaigns saw a remarkable 31% YoY (Return on Ad Spend (ROAS) boost in Q1 2024, compared to a 32% YoY ROAS decline for brands that only leveraged performance.  While Meta performance on aggregate is higher YoY, the trend differs based on whether brands leverage the upper funnel or not. 9% of Meta spend is now going to upper-funnel Investment in awareness and traffic activity. This has increased YoY by 356% and 30% respectively, as brands shift budgets towards driving long-term growth and incrementality.  The verdict is clear: Full-funnel performance is a strategic necessity for winning digitally in 2024. The […]

    OpenAI takes steps to boost AI-generated content transparency

    OpenAI is joining the Coalition for Content Provenance and Authenticity (C2PA) steering committee and will integrate the open standard’s metadata into its generative AI models to increase transparency around generated content. The C2PA standard allows digital content to be certified with metadata proving its origins, whether created entirely by AI, edited using AI tools, or captured traditionally. OpenAI has already started adding C2PA metadata to images from its latest DALL-E 3 model output in ChatGPT and the OpenAI API. The metadata will be integrated into OpenAI’s upcoming video generation model Sora when launched more broadly. “People can still create deceptive content without this information (or can remove it), but they cannot easily fake or alter this information, making it an important resource to build trust,” OpenAI explained. The move comes amid growing concerns about the potential for AI-generated content to mislead voters ahead of major elections in the US, UK, and other countries this year. Authenticating AI-created media could help combat deepfakes and other manipulated content aimed at disinformation campaigns. While technical measures help, OpenAI acknowledges that enabling content authenticity in practice requires collective action from platforms, creators, and content handlers to retain metadata for end consumers. In addition to C2PA integration, OpenAI […]

    TikTok To Automatically label AI-Generated Content

    TikTok, the popular social media platform for creating and sharing short-form videos, said it will now start automatically labeling artificial intelligence (AI)-generated content (AIGC) when it is uploaded to the platform.  On May 9, the social media giant said it is partnering with the Coalition for Content Provenance and Authenticity (C2PA) and will be the first media-sharing platform to implement its Content Credentials technology. TikTok has already been requiring content creators to label realistic AIGC for over a year, along with anything made with its own TikTok AI effects. However, the recent development implements auto-labeling on AI-generated content created using other platforms. It said this will be done with the Content Credentials technology which attaches metadata to content that the platform can use to instantly recognize and label AIGC. The statement said the increase in auto-labeled AIGC on TikTok will be “gradual at first” as soon as Content Credential is implemented on other platforms to metadata, it will be able to label more content.  For the time being, the feature will only be available for images and videos, with the intention of bringing it to audio content in the near future. Source: ZeroHedge

    Social Media Marketing Vs Search Engine Optimization

    Social media marketing (SMM) and search engine optimization (SEO) are two pivotal strategies in the digital marketing landscape. Each offers unique benefits and operates with different mechanisms, suitable for diverse business needs and goals. SEO and SMM: While they may seem similar, SEO and SMM are fundamentally different in approach and execution. Understanding these differences is crucial in deploying them effectively. Understanding Social Media Marketing Social Media Marketing involves using platforms like Facebook, Instagram, Twitter, and LinkedIn to promote your business. You can either hire a social media marketing agency like IamFamous or do it yourself if you’re an expert. It’s about creating content that people will want to share with their friends, thus increasing your brand’s visibility. Benefits of Social Media Marketing One of the most significant advantages of SMM is its ability to build a community around your brand. It allows direct interaction with customers, providing invaluable feedback and insights. SMM is great for increasing brand awareness, driving traffic to your website, and even improving sales. Exploring Search Engine Optimization What is Search Engine Optimization? SEO is the process of making your website more visible in search engines like Google. When people search for products or services related to your […]

    Text To Video: OpenAI Announces New Sora Model

    Microsoft-backed OpenAI is working on software that can generate minute-long videos based on text prompts, the company said on Thursday. The software, called Sora, is currently available for red teaming, which helps identify flaws in the AI system, as well as for use by visual artists, designers and filmmakers to gain feedback on the model, the company said in a statement. “Sora is able to generate complex scenes with multiple characters, specific types of motion, and accurate details of the subject and background,” the statement said, adding that it can create multiple shots within a single video. Prompt: “A stylish woman walks down a Tokyo street filled with warm glowing neon and animated city signage. she wears a black leather jacket, a long red dress, and black boots, and carries a black purse. she wears sunglasses and red lipstick. she walks confidently and casually.… pic.twitter.com/cjIdgYFaWq — OpenAI (@OpenAI) February 15, 2024 Apart from generating videos from text prompts, Sora can animate a still image, the company said in a blog post. The video generation software follows OpenAI’s ChatGPT chatbot, which was released in late 2022 and created a buzz around GenAI with its ability to compose emails and write codes […]

    WhatsApp Is Preparing To Roll out Third-Party Chat Support

    A month away from the Digital Markets Act (DMA) deadline, WhatsApp is preparing to allow other messaging networks in its app. In an interview with Wired, Dick Brouwer, an engineering director at WhatsApp, said that the company is ready to offer interoperability on the platform with over 2 billion users. “There’s real tension between offering an easy way to offer this interoperability to third parties whilst at the same time preserving the WhatsApp privacy, security, and integrity bar. I think we’re pretty happy with where we’ve landed,” he told the publication. The EU agreed upon including messaging interoperability under DMA in 2022. This rule mandates gatekeepers like WhatsApp and Messenger to open up their services to other chat apps. Meta is also working to add support for other chat apps to Messenger. Initially, these experiences will focus on one-on-one chats where people can send text, audio, video, images and files across apps. As WABetaInfo reported before, this experience will live in a new sub-menu on top of the inbox called “Third-party chats.” Brouwer, who worked on rolling out end-to-end encryption for Messenger last year, told Wired that this will be an opt-in experience to avoid spam and scams. “I can choose whether or not I want to […]

    Mastering the Digital Landscape: Empowering Your Business in 2024 and Beyond

    Welcome to the digital age! In order to stay competitive, modern businesses must establish a strong online presence. To achieve this, it is crucial to stay up-to-date with the latest strategies and techniques in digital marketing. Let’s explore the most effective ways to promote your business online in 2024, with a focus on social media marketing, search engine optimization, content marketing, influencer marketing, mobile marketing, and data analytics. Social Media Marketing Social media has become an integral part of our daily lives, providing businesses with a tremendous opportunity to connect with their target audience. In 2024, it is essential to have a well-defined social media marketing strategy. Search Engine Optimization Techniques Search engine optimization (SEO) remains a crucial aspect of online marketing in 2024. SEO involves improving the visibility of your website on search engine results pages (SERPs). Content Marketing Tips Content marketing revolves around creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. This always remains a powerful tool for promoting your business online.  Influencer Marketing Insights Influencer marketing involves partnering with influential individuals to promote your products or services. This type of marketing continues to be an effective way to reach […]

    Google Planning to Add AI Image Generator Directly to Bard

    Following the Search Generative Experience (SGE) and Slides, Google Bard is set to get its own AI image generator. As shared by Dylan Roussel on X/Twitter, an unreleased Google Bard changelog — dated for January 18 — reveals how you can “Create images with Bard.”  Like other tools, you “simply enter a few words to bring your imagination to life” with the ability to download or “Generate more.” It should be powered by Google’s Imagen family of models. Back to the future? 👀 Here's what's coming next in Bard. . . tomorrow. Image generation with Bard will use Imagen, Google's Text-to-Image "diffusion technology."https://t.co/FNeiCsS2ar Important: The content of this changelog may still be changed until officially released. pic.twitter.com/9yRNjHNrLq — Dylan Roussel (@evowizz) January 17, 2024 In December, Google announced Imagen 2 with “significantly improved image quality” (as seen below). This ability to create “high-quality, photorealistic, high-resolution, aesthetically pleasing images” is aimed at enterprise use cases like logo generation or creating images with text overlays. Google Search introduced a similar image generator in October. If you’re enrolled in SGE, you can find it at google.com/search/images. “Draw” or “sketch” prompts can be directly entered into the Search field. SGE generates four images at a time, while there are daily limits on […]

    Everything We Know About the iPhone 16 Pro and Pro Max. Coming in September 2024

    In September 2024, Apple is rumored to be planning to introduce the iPhone 16 Pro and the iPhone 16 Pro Max, which will be sold alongside the iPhone 16 and iPhone 16 Plus. The “Pro” models are the more expensive devices in Apple’s flagship lineup and are often the first to get new designs and features. We’re months away from the debut of the 2024 iPhones, but as is typical, leakers, analysts, and others with insider information are already sharing details on the new devices. The iPhone 16 Pro and 16 Pro Max will increase in size, and this will be the first size update we’ve had in several years. The iPhone 16 Pro will measure in at 6.3 inches (up from 6.1), while the Pro Max will measure in at 6.9 inches (up from 6.7). The standard iPhone 16 models will not change in size. Apple is designing new A-series chips for the iPhone 16 Pro models, built on the latest N3E 3-nanometer node. We could see some improvements to efficiency and performance, but we haven’t yet heard details on just what we can expect. The Action Button that was initially limited to the iPhone 15 Pro and iPhone 15 […]

    Five Must-Have Plugins for WordPress Website

    WordPress, with its flexibility and extensive features, is a popular platform for creating websites. To enhance the functionality and performance of your WordPress site, plugins are essential tools. Here are five must-have Plugins for WordPress that can add value and efficiency to your website. Must-Have Plugins for WordPress 1. Yoast SEO: Optimize Your Content for Search Engines Yoast SEO is a comprehensive plugin that helps you optimize your website for search engines. It provides tools to enhance your on-page SEO, including optimizing meta titles, meta descriptions, and focus keywords. The plugin also analyzes content readability, generates XML sitemaps for better indexing, and offers suggestions to improve your website’s overall SEO performance. 2. W3 Total Cache: Boost Website Speed and Performance Website speed is crucial for user experience and search engine ranking. W3 Total Cache is a caching plugin that improves your website’s loading times by caching static files and optimizing server performance. It also integrates with content delivery networks (CDNs) to further speed up the delivery of your site’s assets to users around the world. 3. Akismet: Combat Comment and Contact Form Spam If your WordPress site allows user-generated content through comments or contact forms, you’ll likely encounter spam. Akismet […]