Who we are Suggested text: Our website address is: https://cybolink.com. Comments Suggested text: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment. Media Suggested text: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website. Cookies Suggested text: If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year. If you visit our login page, we will set a temporary […]
Who we are Suggested text: Our website address is: https://cybolink.com. Comments Suggested text: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment. Media Suggested text: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website. Cookies Suggested text: If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year. If you visit our login page, we will set a temporary […]
Your website is the main pillar of your online presence. It is a reflection of your brand’s credibility. An outdated, or ill-managed website can negatively impact user experience (UX), can affect SEO performance and damage your brand reputation. Your website must be fully optimised for two things – user engagement and conversion. In a world with a lack of attention spans, you have mere seconds to captivate visitors before they bounce and seek out your competitors. We, at Cybolink, design high-performance websites that have stunning looks that deliver seamless functionality across devices and all platforms and channels. Whether you’re a B2B or B2C business, we create websites that align with your objectives—whether it’s driving qualified leads, boosting conversions, or enhancing brand visibility. Our custom-built, responsive designs ensure that your site is mobile-optimised, easy to navigate, and optimised for high-performance load times, ensuring a smooth and engaging user journey. From visually compelling desktop layouts to intuitive, mobile-responsive pages, we prioritise UX/UI best practices to create a frictionless experience that builds trust with both existing and prospective customers. But our commitment doesn’t end there—at Cybolink, we provide ongoing support, including free updates, website coaching, strategic recommendations, and transparent advice to ensure your […]
Spotify has rebranded its self-serve ad platform, formerly known as Spotify Ad Studio, and now has named Spotify Ads Manager. The move introduces a new look and enhanced advertising capabilities. New features include a simplified user experience and improved audience and targeting functionality, including an expanded menu of interest segments. New ad formats will help brands engage consumers with video. Several advertisers have already leveraged Ads Manager, including travel brand Contiki, which ran a campaign through the platform and saw a 267% increase in clicks to its website, per release details. The latest move from Spotify arrives following a record second quarter. Spotify is attempting to shore up advertiser investments with a new look and enhanced capabilities that could help brands more easily connect with the platform’s 626 million monthly active users. The move rides on the heels of a strong second quarter for Spotify, which reported record profitability and a 13% year-over-year ads revenue growth. Among the features of Spotify Ads Manager are enhanced targeting and audience capabilities, including an expanded menu of interest segments that will become available later this month and offer brands more opportunity in regard to the audiences they reach and test. Spotify will also release […]
Aligning your Marketing Strategies with your business plan, target market, value proposition, and brand-building channels is crucial. Here are eight affordable Marketing Strategies to elevate your startup: Establishing a solid reputation is key. Engage authentically with major publications and brands on social media to get noticed. Partnerships with reputable brands can also enhance credibility. Research and find strategic partners that align with your brand. People love exclusivity. Offer early access to beta versions of your product to influencers and early adopters. This approach can generate buzz and make customers feel part of an elite group. Stickers are a simple, low-cost way to boost visibility. Distribute them to places frequented by your target market. For example, Chumbak’s strategic use of quirky, eye-catching stickers helped establish its brand identity and increase visibility in crowded markets. Challenges can drive engagement and visibility. An example is the Bournvita ‘Race to the Moon’ challenge, which encouraged children to complete daily tasks and track their progress, enhancing brand awareness through an engaging and interactive campaign. Targeted email marketing remains powerful. Collect email addresses through sign-ups and direct asks, and diversify your content with non-commercial elements. Focus on reaching individuals likely to share your product within their […]
First, it was the Browser Company’s Arc web browser, and now it is social networking platform X’s artificial intelligence (AI) tool Grok – AI platforms are now being trained to produce summaries of content on a particular site, triggering concerns over its impact on traffic to news publishers, and their potential to generate and propagate misleading content harming the online information economy. Last week, X said that its AI offering Grok will summarise events viral on the platform with news points and additional commentary around the events. The service will be available under the ‘For You’ tab in the ‘Explore’ page of the platform – and when users tap on a story, instead of using text from the article or news itself, the summary is generated based on the conversations happening on the platform. For now, this service is only available to paid users of X. While offering summaries of news events and trending topics on X is not new and was a feature under the leadership of Jack Dorset when the social network was called Twitter, this is the first time the platform will use AI to create summaries of events. Even as many fear that this could drive […]
Traditionally, most brand teams would have considered PR and SEO separately or even left SEO to their website teams. As the two disciplines come closer together, brands are starting to see the benefits of integrating PR and SEO. Understanding the relationship of PR and SEO in digital marketing The Public Relations Society of America defines PR as a “strategic communications process that builds mutually beneficial relationships between organizations and their publics.” Just a few decades ago, PR professionals relied mainly on newspapers, magazines, and broadcast outlets to spread their messages. Today, they have a far wider choice of channels, most of them digital. SEO, on the other hand, is firmly linked to the digital age. The term describes how teams increase their brand’s visibility and ranking on search engine results pages. As Google puts it, SEO is about “helping search engines understand and present content.” Both PR and SEO rely on understanding the brand’s audiences and taking a strategic approach to reaching those audiences. While they have traditionally pursued that goal separately, brand teams and company leadership teams are starting to realize that combining their efforts can create previously unknown synergies. The best marketing strategies have a few things in common. They are built on a […]
Social media was fairly quiet on the updates front this week — but Google made up for it with some major changes, including core algorithm changes. Take a look at what’s new, what will make your job easier and how you may need to re-learn how you use X. X The platform, long known for its microblogging, is now getting … regular blogging. The new Articles on X feature is available for Premium+ subscribers and Verified Organizations, according to an announcement posted last week. The posts will have basic formatting options as well as video and image embed capabilities. The articles will appear directly in followers’ timelines, which could be an interesting way of getting more eyeballs on a notable post. X owner Elon Musk announced that a new, “very clean” timeline will soon roll out, nixing some of the most basic controls, including the like, reply and repost buttons. Only view counts will be shown, with other functions available via touch controls: “Swipe right to reply, left to favorite, tap & hold for all other actions,” Musk posted. No word on how this functionality would play out on desktop. Threads Threads has now rolled out its in-stream camera option and drafts […]
In anticipation of 2024, the rapidly evolving PR landscape, shaped by technological advances and market shifts, demands innovation from businesses. This is especially crucial for B2B organizations, where strategic agility can be the linchpin for either growth or stagnation. B2B, denoting “Business-to-Business,” involves interactions, transactions, or alliances between businesses rather than consumers. B2B PR and B2B digital PR focus on enhancing communication, shaping narratives, and bolstering reputations among business stakeholders. Recent shifts in the PR landscape have seen a significant move toward online platforms, including content marketing, social media, SEO, influencer outreach, and link building. Multimedia content, particularly videos and podcasts, plays a vital role in robust PR strategies, with social media platforms like LinkedIn, Twitter, and Facebook remaining central to B2B communications. Anticipated Trends for 2024 Looking ahead, trends include greater integration of PR and SEO, recognizing the role of optimizing content for search engines. The incorporation of AI and Machine Learning in PR strategies is foreseen for analyzing data, predicting trends, and personalizing content. Influencer marketing is expected to persist, countering the decreasing effectiveness of traditional advertising. The emphasis on thought leadership is projected to intensify, requiring businesses to produce authoritative content to position themselves in crowded markets. […]
Social media marketing (SMM) and search engine optimization (SEO) are two pivotal strategies in the digital marketing landscape. Each offers unique benefits and operates with different mechanisms, suitable for diverse business needs and goals. SEO and SMM: While they may seem similar, SEO and SMM are fundamentally different in approach and execution. Understanding these differences is crucial in deploying them effectively. Understanding Social Media Marketing Social Media Marketing involves using platforms like Facebook, Instagram, Twitter, and LinkedIn to promote your business. You can either hire a social media marketing agency like IamFamous or do it yourself if you’re an expert. It’s about creating content that people will want to share with their friends, thus increasing your brand’s visibility. Benefits of Social Media Marketing One of the most significant advantages of SMM is its ability to build a community around your brand. It allows direct interaction with customers, providing invaluable feedback and insights. SMM is great for increasing brand awareness, driving traffic to your website, and even improving sales. Exploring Search Engine Optimization What is Search Engine Optimization? SEO is the process of making your website more visible in search engines like Google. When people search for products or services related to your […]
